Contact / Company Information
Website / Domain
What is your company's Value Proposition (or Unique Selling Proposition)?
Market / Competitor Information
Who is your target market?
Where have you found clients the past?
What is your average gross margin/sale?
What is your geographical target? (Eg. 10 miles around your locations? USA , excluding AK and HI)
Who are your competitors? (please list 3-5)
Please check if you already have an Adwords Account
What is your projected monthly budget?
What is the goal of the campaign? (e.g. ROI, more traffic, branding)
What products or services do you want to focus on?
Any suggestions for keywords which can be given to the campaign developer?
Do you have any special requests for inclusion in the advert text? ( e.g. brand names, special offers, trademarks )
Check if website conducts e-commerce
Any other comments
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